Sherlock Calls
for Google Ads
You're spending on Google Ads to generate calls. Most teams can't connect the click to the conversation. Sherlock traces the evidence — correlating Google Ads campaign performance, cost data, and keyword intelligence with your telephony call logs — so you can deduce which spend drives real call outcomes and which is pure conjecture. Elementary cost efficiency.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to your Google Ads account via Google OAuth — read-only, no conversion tag changes, no campaign modifications. Your team gets call attribution data from Slack in under 2 minutes.
- 2
Ask 'Which Google Ads campaigns drove the most calls last week?' or 'What is our cost per call from Brand Search campaigns?' — answered with sourced Google Ads data in under 5 seconds.
- 3
Sherlock correlates Google Ads campaign data with your telephony call logs to give your marketing team the full picture of ad spend efficiency — from impression to call outcome.
$296B
Google Ads revenue (2025)
80%
Global PPC market share
0
Ads Manager reports to export
About Google Ads
What is Google Ads?
Google Ads is the world's dominant digital advertising platform, generating $296B in advertising revenue in 2025 and commanding 80% of the global PPC market. More than 1.2 million businesses advertise on Google Ads, with 65% of businesses worldwide relying on it for paid search campaigns. Every $1 spent on Google Ads returns an average of $2 in revenue.
About Sherlock Calls
What is Sherlock Calls?
Sherlock Calls is an AI call detective that lives in your Slack workspace. It connects to voice providers, CRMs, and ad platforms, then answers any question about your calls in plain English — in under 5 seconds, with no code, no new dashboards, and no SDK required. Think of it as a senior analyst always on call, inside the tools your team already uses.
Beta Setup
Connect Google Ads to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect Google Ads via OAuth
Authorize Sherlock Calls with read-only access to your Google Ads account via Google OAuth. No conversion tag changes, no campaign modifications, and no Google Tag Manager work required.
- 2
Add Sherlock to Slack
Install the Sherlock Calls Slack app to your workspace. Your marketing team can query ad performance alongside call data from any channel immediately.
- 3
Run your first attribution query
Ask 'Which Google Ads campaigns drove the most inbound calls this week, and what did each cost?' — Sherlock queries Google Ads and your telephony data and returns a correlated answer.
Beta Use Cases
What beta teams are asking Sherlock about Google Ads
- SC“Which Google Ads campaigns drove the most inbound calls last week?”
- SC“What is our cost per call from Brand Search vs Generic Search campaigns?”
- SC“Which keywords have the highest call conversion rate this month?”
- SC“Did the call spike on Monday correlate with a Google Ads budget increase?”
- SC“Which campaigns are running during our highest call volume hours?”
Beta Features
What beta users can do with Google Ads
Campaign-to-Call Attribution
See exactly which Google Ads campaigns are driving your inbound calls. Attribute call volume by campaign, ad group, and keyword for precise ROI measurement.
Cost Per Call
Calculate the true cost per call for every campaign. Compare call efficiency across campaigns and identify which are over- or under-funded.
Keyword Call Performance
See which search keywords drive the most calls and which convert best. Optimize bids and budgets based on call-level outcomes, not just clicks.
Call Conversion Tracking
Query Google Ads call conversion data alongside your telephony logs. Validate call conversion counts and identify attribution discrepancies.
Ad Schedule Analysis
Correlate your Google Ads ad schedule with call volume patterns. Identify hours and days where call demand exceeds coverage and adjust bids accordingly.
Budget Efficiency
Understand which campaigns deliver the best cost-per-call and call-to-outcome ratios. Make budget reallocation decisions with data, not assumptions.
AI Tools
6 specialized tools, zero configuration
Sherlock picks the right tool automatically. You just ask in plain English — the AI knows which APIs to call and how to correlate the results.
Beta users get direct access to all tools below — with personal onboarding from the Sherlock team.
FAQ
Common questions about Sherlock + Google Ads
How does Sherlock Calls connect to Google Ads?
- Sherlock Calls connects to your Google Ads account via Google OAuth with read-only access to campaigns, ad groups, keywords, and conversion data. No conversion tag changes, no campaign modifications, and no Google Tag Manager work is required. Setup takes under 2 minutes.
Can Sherlock attribute inbound calls to Google Ads campaigns?
- Yes. Sherlock can correlate Google Ads campaign data with your telephony call logs — asking 'Which campaigns drove the most calls this week?' and returning sourced attribution data combining ad spend and call records.
Can Sherlock calculate cost per call from Google Ads?
- Yes. Sherlock can calculate cost per call by correlating Google Ads spend data with your inbound call volume — broken down by campaign, ad group, or keyword — from a single Slack question.
What Google Ads data can Sherlock Calls access?
- Sherlock can access Google Ads campaigns, ad groups, keywords, impressions, clicks, cost data, and call conversion records. All data is queried via the Google Ads API in real time.
Can Sherlock combine Google Ads data with GA4 and call logs?
- Yes. Connect Google Ads, GA4, and your telephony provider to Sherlock, and you can ask questions spanning the full attribution chain — from ad click to session to inbound call outcome.
Apply for early access to Sherlock + Google Ads
We're accepting a select group of beta users to shape the Google Ads integration. Tell us about your stack and we'll reach out personally if you're a fit.
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