Sherlock Calls
for Amazon Connect + Google Ads
Amazon Connect routes customer contacts through AWS cloud infrastructure. Google Ads runs your paid search and display campaigns across Google's network. When you need to investigate across both, the evidence is split between two dashboards neither of which knows the other exists. Sherlock Calls bridges them — no code, no exports, no manual joins. Ask once from Slack and get a sourced answer in under 5 seconds.
TL;DR — What beta users get access to
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Sherlock Calls connects to Amazon Connect, Google Ads simultaneously — read-only, no code changes, no webhooks — and lets you query both with a single Slack message.
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Ask questions that neither Amazon Connect nor Google Ads can answer alone. Amazon Connect shows interaction volume — not its downstream business impact. Google Ads shows ad conversions — not which campaigns actually drove calls and won deals. Sherlock deduces the complete picture from both.
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No dashboard switching, no manual joins, no fog of uncertainty — ask in Slack and receive a sourced answer with evidence from every connected provider in under 5 seconds. The game is afoot.
<5s
Answer to any contact center + ad campaigns query
2
Connected platforms, 1 Slack question
0
Code changes or webhooks required
The Investigation Gap
What's invisible when you use Amazon Connect + Google Ads without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
The true cost of a Google Ads conversion includes the Amazon Connect support calls that follow
Google Ads optimises for conversions. But some campaign traffic converts easily and then calls Amazon Connect five times. The true cost per customer acquired from a Google Ads campaign isn't visible without adding the Amazon Connect support overhead.
Google Ads campaign quality is measured by clicks, not by contact center load
A Google Ads campaign that drives poor-fit customers shows up as a success in Google Ads's dashboard — until you see the Amazon Connect contact volume, handle times, and CSAT scores those customers generate.
Post-click Amazon Connect friction is invisible to Google Ads bidding
Google Ads's smart bidding optimises for on-site conversions. But if the customers it converts have high Amazon Connect contact rates, the real acquisition cost is much higher than the platform reports.
Cross-Provider Questions
What teams ask Sherlock about Amazon Connect + Google Ads
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Google Ads campaigns are driving the most Amazon Connect contact center interactions post-click?”
- SC“What's the true cost of a Google Ads conversion when you include the resulting Amazon Connect support contact?”
- SC“Show me Google Ads ad groups where the post-click Amazon Connect support call volume is highest”
- SC“Which Google Ads keywords produce callers who resolve quickly in Amazon Connect vs those who escalate?”
- SC“Which Google Ads campaigns should be paused because their Amazon Connect support call rate exceeds their conversion value?”
Beta Setup
Connect Amazon Connect + Google Ads to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
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Connect Amazon Connect
Add your Amazon Connect credentials to Sherlock Calls. Read-only access — no code changes, no webhooks, no Amazon Connect configuration required.
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Connect Google Ads
Add your Google Ads credentials. Sherlock indexes all ad campaign clicks, impressions, spend, and conversions automatically.
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Ask your first cross-provider question. The game is afoot.
Type any question about your combined Amazon Connect + Google Ads stack in Slack. Sherlock queries all connected platforms in parallel, correlates the evidence, and returns a sourced answer in under 5 seconds.
FAQ
Common questions about Sherlock + Amazon Connect + Google Ads
How does Sherlock Calls connect Amazon Connect and Google Ads data?
- Sherlock uses read-only API access to both platforms simultaneously. When you ask a question, it queries Amazon Connect, Google Ads in parallel, correlates the results by timestamp and shared identifiers, and produces a single sourced answer — the same way a good detective correlates evidence from multiple witnesses.
Do I need to set up any data pipelines between Amazon Connect and Google Ads?
- No. Sherlock Calls is entirely pull-based — it queries both APIs on demand when you ask a question. There are no webhooks, no ETL pipelines, no data warehouses, and no code changes required in any of the connected platforms.
What kinds of questions can I ask about my Amazon Connect + Google Ads stack?
- You can investigate anything that spans both platforms — queue wait time and agent handle time, ROAS, cost per conversion, and impression share, cross-platform costs, handoff patterns, and performance comparisons. Sherlock translates your plain-English question into the right API calls and returns the deduced answer.
Is my Amazon Connect and Google Ads data stored by Sherlock?
- No. Sherlock Calls queries your data in real time and returns results directly to Slack — nothing is stored, indexed, or replicated in any Sherlock database. All data remains in Amazon Connect and Google Ads and is accessed only during an active investigation.
How long does it take to set up the Amazon Connect + Google Ads integration?
- Elementary — typically under 5 minutes total. Connect each platform with read-only credentials, install the Sherlock Calls Slack app, and ask your first question. No engineering, no dashboards, no onboarding calls required.
Apply for early access to Sherlock + Amazon Connect + Google Ads
We're accepting a select group of beta users to shape the Amazon Connect + Google Ads combination. Tell us about your stack and we'll reach out personally if you're a fit.
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