Sherlock Calls
for Gmail + Google Ads
Gmail stores the complete email history of every customer relationship. Google Ads runs your paid search and display campaigns across Google's network. When you need to investigate across both, the evidence is split between two dashboards neither of which knows the other exists. Sherlock Calls bridges them — no code, no exports, no manual joins. Ask once from Slack and get a sourced answer in under 5 seconds.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to Gmail, Google Ads simultaneously — read-only, no code changes, no webhooks — and lets you query both with a single Slack message.
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Ask questions that neither Gmail nor Google Ads can answer alone. Gmail holds the richest context — but no one correlates it with call records in real time. Google Ads shows ad conversions — not which campaigns actually drove calls and won deals. Sherlock deduces the complete picture from both.
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No dashboard switching, no manual joins, no fog of uncertainty — ask in Slack and receive a sourced answer with evidence from every connected provider in under 5 seconds. The game is afoot.
<5s
Answer to any productivity + ad campaigns query
2
Connected platforms, 1 Slack question
0
Code changes or webhooks required
The Investigation Gap
What's invisible when you use Gmail + Google Ads without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
Gmail campaign insights never make it into Google Ads content strategy
Gmail surfaces which messages and keywords resonate with your audience. Google Ads holds the content your team is producing. But the feedback loop from ad performance to Google Ads content decisions is manual and inconsistent.
Google Ads team knowledge is untapped by Gmail campaign strategy
Your team's Google Ads meeting notes and email threads contain product insights, customer feedback, and positioning discoveries. That intelligence should inform Gmail copy and targeting — but the connection is never made explicitly.
Gmail competitor intelligence doesn't reach the Google Ads documents it should update
Gmail exposes what competitors are bidding on and how they're positioning. That intelligence should update your Google Ads pitch decks and playbooks. Without a bridge, it stays in Gmail's dashboard.
Cross-Provider Questions
What teams ask Sherlock about Gmail + Google Ads
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Google Ads campaign insights exist in Gmail meeting notes that haven't yet informed live campaigns?”
- SC“Show me Google Ads competitor keywords mentioned in Gmail team documents as known gaps”
- SC“Find Gmail customer feedback in emails or notes that should update Google Ads ad copy”
- SC“Which Google Ads campaign hypotheses discussed in Gmail meetings were tested, and what did they find?”
- SC“Show me Gmail sales call notes mentioning objections that should be addressed in Google Ads ad creative”
Beta Setup
Connect Gmail + Google Ads to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect Gmail
Add your Gmail credentials to Sherlock Calls. Read-only access — no code changes, no webhooks, no Gmail configuration required.
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Connect Google Ads
Add your Google Ads credentials. Sherlock indexes all ad campaign clicks, impressions, spend, and conversions automatically.
- 3
Ask your first cross-provider question. The game is afoot.
Type any question about your combined Gmail + Google Ads stack in Slack. Sherlock queries all connected platforms in parallel, correlates the evidence, and returns a sourced answer in under 5 seconds.
FAQ
Common questions about Sherlock + Gmail + Google Ads
How does Sherlock Calls connect Gmail and Google Ads data?
- Sherlock uses read-only API access to both platforms simultaneously. When you ask a question, it queries Gmail, Google Ads in parallel, correlates the results by timestamp and shared identifiers, and produces a single sourced answer — the same way a good detective correlates evidence from multiple witnesses.
Do I need to set up any data pipelines between Gmail and Google Ads?
- No. Sherlock Calls is entirely pull-based — it queries both APIs on demand when you ask a question. There are no webhooks, no ETL pipelines, no data warehouses, and no code changes required in any of the connected platforms.
What kinds of questions can I ask about my Gmail + Google Ads stack?
- You can investigate anything that spans both platforms — customer email frequency and recency, ROAS, cost per conversion, and impression share, cross-platform costs, handoff patterns, and performance comparisons. Sherlock translates your plain-English question into the right API calls and returns the deduced answer.
Is my Gmail and Google Ads data stored by Sherlock?
- No. Sherlock Calls queries your data in real time and returns results directly to Slack — nothing is stored, indexed, or replicated in any Sherlock database. All data remains in Gmail and Google Ads and is accessed only during an active investigation.
How long does it take to set up the Gmail + Google Ads integration?
- Elementary — typically under 5 minutes total. Connect each platform with read-only credentials, install the Sherlock Calls Slack app, and ask your first question. No engineering, no dashboards, no onboarding calls required.
Apply for early access to Sherlock + Gmail + Google Ads
We're accepting a select group of beta users to shape the Gmail + Google Ads combination. Tell us about your stack and we'll reach out personally if you're a fit.
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