Sherlock Calls
for Google Ads + HubSpot
Google Ads runs your paid search and display campaigns across Google's network. HubSpot tracks every contact, deal, and touchpoint in your sales pipeline. When you need to investigate across both, the evidence is split between two dashboards neither of which knows the other exists. Sherlock Calls bridges them — no code, no exports, no manual joins. Ask once from Slack and get a sourced answer in under 5 seconds.
TL;DR — What beta users get access to
- 1
Sherlock Calls connects to Google Ads, HubSpot simultaneously — read-only, no code changes, no webhooks — and lets you query both with a single Slack message.
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Ask questions that neither Google Ads nor HubSpot can answer alone. Google Ads shows ad conversions — not which campaigns actually drove calls and won deals. HubSpot shows pipeline — not which calls or conversations are actually driving it. Sherlock deduces the complete picture from both.
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No dashboard switching, no manual joins, no fog of uncertainty — ask in Slack and receive a sourced answer with evidence from every connected provider in under 5 seconds. The game is afoot.
<5s
Answer to any ad campaigns + CRM query
2
Connected platforms, 1 Slack question
0
Code changes or webhooks required
The Investigation Gap
What's invisible when you use Google Ads + HubSpot without Sherlock
Each platform shows you its own data. But the questions that matter most live in the gaps between them.
HubSpot campaign success is measured in leads, not deals
Google Ads optimises for conversions. HubSpot tracks closed deals. But which Google Ads campaigns produce the highest-quality deals — not just the most leads — requires correlating both. Most teams never make that join.
Pipeline quality by ad campaign is invisible
Google Ads reports cost per lead. HubSpot reports deal stage distribution. The campaigns producing leads that actually close are a different list from the campaigns producing the most leads — and that difference is invisible without joining both.
HubSpot sales cycle length by Google Ads campaign is unknown
Some Google Ads campaigns produce leads that close in 7 days. Others produce leads that stall for 90. That insight — which changes your entire bidding strategy — requires correlating Google Ads campaign data with HubSpot deal timelines.
Cross-Provider Questions
What teams ask Sherlock about Google Ads + HubSpot
Questions that would take hours to answer manually — answered in under 5 seconds from Slack.
- SC“Which Google Ads campaigns produce HubSpot leads with the highest deal close rate?”
- SC“What's the true cost per HubSpot closed deal by Google Ads campaign and keyword?”
- SC“Show me Google Ads campaigns producing high HubSpot lead volume but low close rates”
- SC“Which Google Ads ad groups should we scale based on HubSpot pipeline velocity, not just lead volume?”
- SC“What's the HubSpot average deal size by Google Ads acquisition campaign this quarter?”
Beta Setup
Connect Google Ads + HubSpot to Sherlock in 2 minutes
No code, no webhooks, no new dashboards. Beta users get direct onboarding support.
- 1
Connect Google Ads
Add your Google Ads credentials to Sherlock Calls. Read-only access — no code changes, no webhooks, no Google Ads configuration required.
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Connect HubSpot
Add your HubSpot credentials. Sherlock indexes all contacts, deals, pipeline stages, and activity history automatically.
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Ask your first cross-provider question. The game is afoot.
Type any question about your combined Google Ads + HubSpot stack in Slack. Sherlock queries all connected platforms in parallel, correlates the evidence, and returns a sourced answer in under 5 seconds.
FAQ
Common questions about Sherlock + Google Ads + HubSpot
How does Sherlock Calls connect Google Ads and HubSpot data?
- Sherlock uses read-only API access to both platforms simultaneously. When you ask a question, it queries Google Ads, HubSpot in parallel, correlates the results by timestamp and shared identifiers, and produces a single sourced answer — the same way a good detective correlates evidence from multiple witnesses.
Do I need to set up any data pipelines between Google Ads and HubSpot?
- No. Sherlock Calls is entirely pull-based — it queries both APIs on demand when you ask a question. There are no webhooks, no ETL pipelines, no data warehouses, and no code changes required in any of the connected platforms.
What kinds of questions can I ask about my Google Ads + HubSpot stack?
- You can investigate anything that spans both platforms — ROAS, cost per conversion, and impression share, deal velocity and stage conversion rate, cross-platform costs, handoff patterns, and performance comparisons. Sherlock translates your plain-English question into the right API calls and returns the deduced answer.
Is my Google Ads and HubSpot data stored by Sherlock?
- No. Sherlock Calls queries your data in real time and returns results directly to Slack — nothing is stored, indexed, or replicated in any Sherlock database. All data remains in Google Ads and HubSpot and is accessed only during an active investigation.
How long does it take to set up the Google Ads + HubSpot integration?
- Elementary — typically under 5 minutes total. Connect each platform with read-only credentials, install the Sherlock Calls Slack app, and ask your first question. No engineering, no dashboards, no onboarding calls required.
Apply for early access to Sherlock + Google Ads + HubSpot
We're accepting a select group of beta users to shape the Google Ads + HubSpot combination. Tell us about your stack and we'll reach out personally if you're a fit.
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