Sherlock Calls
for Meta Ads
Your Meta campaigns are driving calls you can't track. Sherlock will connect Meta Ads to your call logs — see which campaigns, ad sets, and creatives are generating calls, and what each costs.
TL;DR — What this integration will do
- 1
Sherlock Calls will connect to your Meta Ads account via Meta OAuth — read-only, no pixel changes, no campaign modifications. Your team will get social ad call attribution from Slack in under 2 minutes.
- 2
You will be able to ask 'Which Meta campaigns drove the most inbound calls last month?' or 'What is our cost per call from Facebook Lead Ads?' — answered with sourced Meta Ads data in under 5 seconds.
- 3
Sherlock will correlate Meta Ads campaign performance with your telephony call logs to give your marketing team the social attribution behind every call pattern and spend decision.
$196B
Meta Ads revenue (2025)
3.6B
Daily active users across Meta platforms
0
Ads Manager exports needed
About Meta Ads
What is Meta Ads?
Meta Ads is the world's second-largest digital advertising platform, generating $196.2B in advertising revenue in 2025 — a 22% year-over-year increase. With access to 3.6 billion daily active users across Facebook, Instagram, WhatsApp, and Messenger, Meta Ads delivered 18% more ad impressions year-over-year in 2025, powered by AI-driven targeting and creative optimization.
About Sherlock Calls
What is Sherlock Calls?
Sherlock Calls is an AI call detective that lives in your Slack workspace. It connects to voice providers, CRMs, and ad platforms, then answers any question about your calls in plain English — in under 5 seconds, with no code, no new dashboards, and no SDK required. Think of it as a senior analyst always on call, inside the tools your team already uses.
Planned Setup
Connect Meta Ads to Sherlock in 2 minutes — when it launches
No code, no webhooks, no new dashboards. Here's how setup will work.
- 1
Connect Meta Ads via OAuth
Authorize Sherlock Calls with read-only access to your Meta Ads account via Meta OAuth. No pixel changes, no campaign modifications, and no Business Manager reconfiguration required.
- 2
Add Sherlock to Slack
Install the Sherlock Calls Slack app to your workspace. Your marketing team can query Meta Ads performance alongside call data from any channel immediately.
- 3
Run your first attribution query
Ask 'Which Meta campaigns drove the most inbound calls this month, and what was the cost per call?' — Sherlock queries Meta Ads and your telephony data and returns a correlated answer.
Future Use Cases
What teams will ask Sherlock about Meta Ads
- SC“Which Meta campaigns drove the most inbound calls last month?”
- SC“What is our cost per call from Facebook Lead Ads vs Instagram?”
- SC“Which ad creative generated the most call-intent leads this week?”
- SC“Did the Meta budget increase on Monday correlate with the call spike?”
- SC“Which audience segments produce the highest-quality inbound calls?”
Planned Features
What you'll be able to do with Meta Ads
Campaign-to-Call Attribution
See which Facebook and Instagram campaigns are driving inbound calls. Attribute call volume by campaign, ad set, and ad creative for precise ROI measurement.
Lead-to-Call Tracking
Connect Meta Lead Ad submissions to outbound call activity. See which lead forms generate the highest call response rates and fastest follow-up.
Cost Per Call
Calculate the true cost per call from Meta campaigns. Compare efficiency across campaigns, ad sets, and placements to optimize spend.
Audience Performance
See which Meta audience segments generate the highest call volume and best call outcomes. Inform creative and targeting strategy with call-level data.
Ad Set Analysis
Drill into ad set performance to understand which placements, demographics, and interests drive the most valuable calls.
Cross-Platform Correlation
Combine Meta Ads data with Google Ads and telephony call logs for full multi-channel attribution — understand how social and search interact to drive calls.
AI Tools
6 specialized tools, zero configuration
Sherlock will pick the right tool automatically. You just ask in plain English — the AI will know which APIs to call and how to correlate the results.
FAQ
Common questions about Sherlock + Meta Ads
How does Sherlock Calls connect to Meta Ads?
- Sherlock connects to your Meta Ads account via Meta OAuth with read-only access to campaigns, ad sets, ads, and performance metrics. No pixel changes, no campaign modifications, and no Business Manager reconfiguration is required. Setup takes under 2 minutes.
Can Sherlock attribute inbound calls to Meta Ads campaigns?
- Yes. Sherlock correlates Meta Ads campaign data with your telephony call logs — asking 'Which campaigns drove the most calls this month?' and returning sourced attribution data combining ad spend and call records.
Can Sherlock track call outcomes from Meta Lead Ads?
- Yes. Connect Meta Ads alongside your telephony provider, and Sherlock can correlate Lead Ad form submissions with subsequent outbound call activity — showing which lead sources convert fastest.
What Meta Ads data can Sherlock Calls access?
- Sherlock can access Meta Ads campaigns, ad sets, ads, impressions, clicks, spend, lead counts, and audience data. All data is queried via the Meta Marketing API in real time.
Can Sherlock combine Meta Ads with Google Ads and call data?
- Yes. Connect Meta Ads, Google Ads, and your telephony provider to Sherlock for full multi-channel attribution — understanding how Facebook, Instagram, and Google search combine to drive your calls.
Be first when Meta Ads launches
Leave your details and we'll notify you the moment the Meta Ads integration goes live — plus early access and priority onboarding.
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